With the emergence of social media, digital marketing is the thing for brand and product promotion. Indian marketers and agencies too are resorting to digital marketing in a big way. The activity comprises SEO, content distribution, and both organic and paid marketing solutions. In the year 2021, the Ad spend was over 80000 crore while in the year 2022, it is expected to cross over 100000 crores Rupees. This is not surprising in Ad spending lusail , as over 46 core people in the country are hooked to social media. While most of the involvement is for recreation doha sea and networking, a large quantum of involvement is for marketing purposes as one can make out from the Ad spend figures.
The most popular social media among smartphone users is Instagram followed by Facebook and Twitter. SEO, content marketing, and visual contenting are the primary method of organic traffic accumulation, customer acquisition, and goal conversion. The paid involvement includes Google Ads, Facebook, and Instagram Ads using the Meta Business Suite. Twitter and Pinterest too are making inroads and attracting paid advertisements through their medium.
Social media is a broad-spectrum technology that makes content publication, messaging, and networking possible. Though the media comprises content publishing and blogging platforms, digital marketers create profiles assiduously on the ones with the most users. The target audience comprises active users on these platforms and they are roped in using content to promote brands, products, and services. Small businesses resort to organic marketing solutions while major businesses use a combination of organic and paid marketing solutions.
Each social media is a typical niche, for example, if you wish to target business owners and professionals you would choose LinkedIn. If you wish to target women, you would choose Pinterest and Instagram. All said and done, these facts are data-driven. But depending on many other factors, your choice of platform may differ for the same target audience. Another fact that determines the choice of platform is the tone and style of content that are acceptable to the active users or subscribers. A straightforward example is Youtube which is focused on audio-visual content namely videos. For promoting recipes and beverages, I would definitely choose Pinterest.
Thus, for organic marketing, the strategy is shaped by the content type and the gathering of the audience. Youtube creators and publishers may not be active on other social media, and only use them to distribute audio-visual content. Facebook and Whatsapp groups comprise communities of family and friends but even professional grouping is making inroads. Though a marketing strategy may focus on one media, this is unlikely to be a popular strategy. Content marketers favor all media for the active distribution of marketing messages for brand publicity. Paid strategies focus on one platform, not organic campaigns.
Content created on Youtube, publishing sites, and blogs is widely distributed on social media. Only LinkedIn offers a tool for the creation of long-form content while FB, Pinterest, Twitter, and Instagram are like social book marketing sites with huge followers. Hence active marketers are always in pursuit of creating message-driven content on publishing sites and blogs and then distributing them on popular social media. For greater impact, the sky is the limit for marketers, and extensive distribution also includes SMS, email, and Whatsapp. Less said than done, social bookmarking is also included for distribution and quick indexing. The WWW on the internet is infinitely saturated, and unless you are not creative you will go unnoticed.
Creating content is essential for marketing on these mediums, but this is not a zero-sum game. Technical adaptation, familiarity with the media, and the art of business writing are essential for attracting and engaging the audience. Even search engine optimization which forms a major chunk of digital marketing is now dependent upon long-form content for link-building and attracting referrals.
Organic buildup is a long-drawn strategy with reputation building as an authority, and creating trust among the target audience plays a major role. People listen to an authority that has created trust alongside them. It is then that storytelling becomes effective. The number of followers on social media sites is one yardstick of measure, and the social likes are also indicators of trust and engagement for goal conversions. Only when people accept you as an authority and trust do they listen to you. And when they are willing to listen to you goal conversion becomes possible. Thus digital marketing is a simple strategy but requires a deep insightful approach.
It has become imperative for digital marketing agencies to create bases that have gained authority over a period of time. Hence, the agency should have created profiles on diverse platforms and promoted them using the services of its SEOs and content writers. The high turnover industry should constantly evolve as suggested here, and offer a more fortified platform for the next expert to come. Reputation building and networking is not a task for the next to come, it is an ongoing task. For example, chefs may come and go, the kitchens are always aggregating recipes though they may innovate with the next chef in the line to come. Bingo!