When we hear the term search engine optimization for the first time, we begin to think that it is something very technical and require proper training to do it. However, it is just a tactful application of keywords and content submission to generate traffic for a website. For the beginners as well as professionals in this field, SEO backlinks it is extremely necessary to know some very basic and important search engine optimization terms. Such important terms are listed below:
It is important to find out the keyword density in each of the content that is submitted in the search engine. The method for calculating the keyword density is very easy. You have to divide the total number of times particular keywords appears in the blog or article to the total number of words in that particular blog or article. Previously keyword density played a very crucial role in the mechanism of page rank and search results. However, the current scenario has totally changed.
Backlinks are very important from the point of view of the SEO. The main reasons for giving backlinks are they help the reader to get the relevant information from the press releases and introductory blogs used for the promotion of the site. Hence, it is necessary for the SEO’s to include back links in the press release and redirect the reader to the website. While providing the back links, one must direct the reader directly to the webpage with relevant information rather than going to the homepage of the website. This will help you to reap the maximum benefits and improve the rankings of the website.
Keyword stuffing in the content for the sake of page ranking is a wrong approach. In the past, inserting of the keywords in the content might have helped to achieve the desired results. However, it is not the case now and your site might get punished by the search engine for such practices.
The full form of SERP is Search Engine Results Page. This page helps the SEO’s to determine the amount of traffic and the rank that website would get when the related keywords is searched in the search engine. It shows the list of all the pages and the position of your website among all the other websites with the content similar to the keyword searched.
Once content is submitted in the search engine, the search engine based on its rules and regulation assigns a Page rank to it. The traffic generated and the search engine results for that content would totally depend upon this page rank given to the content.
It is necessary for the SEO’s to understand that similar content across all the websites in the search results will land your website in serious trouble. You might be punished for using the content from other websites. It will surely affect your search result position and page rank. Hence, only unique and original content should be included in the websites.The above mentioned terms should be known to all SEO’s to generate the desired traffic and page rank to the websites. Besides these, they must also be aware of terms such as meta links, meta description, web crawlers and anchor text.
Google’s latest Penguin update was intended to lessen the effect that poor quality backlinks had when it comes to a site’s normal search performance. Though this development was generally received with disappointment by webmasters who were tapping backlink tools to synthetically increase their own SERP statistics, there was a particular cluster that got delighted with this development – those engaged in black hat spamming who make use of negative SEO to pull down their rivals’ performances.For quite some time, Google repudiated negative SEO’s effect on normal search results, though various irrefutable case studies proved that this particular kind of attack could be tapped to radically decrease a rival’s rankings.
Because of this, the most effective tactic to avoid negative SEO is by keeping aware with the ploys that these black hat tacticians make use and keep track of your website for any signs that this attack is being tapped. This is how it can be accomplished:
After proving negative SEO’s serious potential damage to your website’s rankings, it’s highly essential to proactively avoid these strategies from affecting your website’s ranking. Indeed, you can’t procrastinate taking these important measures to combat SEO black hat and regret to witness your website’s rankings begin to go down in SERPs!
At present, the major strategy that’s employed in negative SEO tactics is through the use of poor quality backlink directed to a rival’s site. It’s almost costless, simple to accomplish, and almost impossible to track, since Google is unable to determine whether it was you or the spammer that directed the “20,000 backlinks for $15” bundle at your site.
Hence, the most effective strategy to avoid negative SEO tactics is to keep track of your site’s backlink summary for proof that black hat links are being pointed to your website. A variety of programs can provide you this important information, but if you’re really determined to avoid the serious problem this negative SEO tactic can inflict upon your site, I would advise that you use a paid service or tool.
Although there are costless programs available to offer you some information pertaining to your website’s backlink summary, making use of a platform that enables you to differentiate links based on some particular criteria makes your tracking efforts towards negative SEO tactics a lot easier. For instance, if you plan to do a negative SEO tracking on a per week basis, making use of a platform that warns you of potentially harmful links and permits you to sift out only those backlinks that were tracked in the previous week will conveniently make the activity of determining harmful links a lot faster.