Contextual Link Building for Internet Marketing – A Basic Guide

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The majority of Internet marketers have the tendency to not use the correctly the method of contextual link building and as a result it waste time and money as well as hosting space. So if you want to get the most out of this type of link building then contextual here are some ways that you can do so:

Seek out popular blogs: Given the way in which search engines calculates a website page’s ranking so the advantages that you will attain will be proportional to the blogs that are carrying your articles ranking. So the more popular the blog is the greater chances that your rankings will increase.

Quality link building services have minimum standards that are normally, between PR10 and PR3 for blogs that will be hosting the articles links. So this way you can be rest assured that you will have at least that much of improvement as to the sites ranking.

Seek more than one blog: If you want to be successful at contextual link building then make sure that you find more than one blog to host links to your articles. It is a great idea to have a list of blogs to ensure that your website, in order, for your website to improve in ranking. If you limit to just one blog it will take a long time until you see any advantages of the link building.

A good link builder will understand this fact and will try to address this issue. They will also have a list of some blogs that can fit in any niche and even a contingency plan if there is not a niche that covers your topic. There are some services are affiliated with networks of blogs which will result in your links to placed in as blogs as quick as possible.

Make and keep it interesting: It does not matter if your provider posts fresh articles on a daily basis, it will not be effective if all the content is on the same topic. As result the readers will not be motivated to keep coming back to your site, which will decrease the effectiveness of your efforts of link building.

The important key is to have variety. For this reason, it is vital that every post is fresh and unique that way readers will keep coming back for more. If there’s something new and interesting everyday then most likely readers will return to the site. Also, remember that there more people that go to your site that you have your links, the greater chances they will click on the links.

Search out a good provider: If you want to properly do contextual link building then, of course, you have to find a good provider that has the groundwork already thought about.

It is no longer enough for a customer to receive a generic help message when seeking out assistance from your company. Just like it is no longer enough to create advertisements that are sent to the masses without any specific demographic in mind.

Customer experiences must be customized to suit the recipient. This applies to every situation throughout a customer journey. To get a better understanding of how contextual support can help, we will look at a few different ways that contextual messaging can enhance the customer experience as well as keeping a database of contextual information on your customer. Together these two things can be an excellent starting point to building a superb contextual messaging framework.

Does your target audience shop online or in-store? Does your customer frequently go to malls and retail outlets or do they only visit occasionally for retail therapy? These sorts of behavior questions are important to gather an understanding of so you can build a better contextual experience for your customers. Marketing technology these days is built to help marketers have the most context on their customers as possible. If a marketer is aware that a shopper visits a mall frequently they can offer promotions specific to the mall the shopper frequents. To entice the shopper that only occasionally goes out shopping a promo for new customers to save 20% off their first purchase may pique their interest.

The information that companies gather on your likes and interests from your internet search history and the browsing habits directly informs marketers what you may be interested in seeing. A shopper that is continually searching for sneakers online is a good indicator of what we could call “a-sneaker-head”, and therefore would be an ideal recipient of a contextual message from a sneaker company. Nike offers a similar experience for the customer within their app. A tab called “Featured Picks” curates a selection of products they think a consumer would want to be based upon their purchase history and searches.

Not all advertisements are equally impactful. Sometimes an advertisement can be really engaging but if sent at the wrong time in the customer’s journey, can easily be overlooked or ignored. With contextual messaging that is based upon customer location, an advertisement can be served to a customer that is walking through the mall looking for jeans. Marketers can use software that sets up a virtual parameter around their store known as a geo-fence. This virtual fence will send a notification for a promotion, sale, or brand awareness ad whenever a person walks into the fenced area. This can quickly sway a consumer’s decision-making process and entice them to enter the store based on the ad they receive while being in proximity to the store itself.

Every time a customer goes to a company website to seek out help or further information on a product it is likely they look for the contact us options. If a website supports a live chat for instance, it is extremely important that experience goes smoothly. If a customer tells the chatbot their issue or concern and the chatbot can only help so far before having to hand them over to a salescall, it is imperial that the chatbot save the information and relay it to the salesperson so that the communication line is not broken. A customer having to repeat themselves multiple times every time they are handed to another tier of help can be extremely frustrating and exhaustive to the customer. Eliminate this pain point by saving the data on the customer to be used in the future for a more personalized experience.